About Us

Founded in 1999, 4 Star Reps is an independent marketing firm for the foodservice equipment industry, representing award winning foodservice equipment manufacturers.

4 Star Reps provides product knowledge and sales support to food service professionals within Pennsylvania, Southern New Jersey and Delaware (MAFSI Region 4 Territory).

Mission

To proudly serve and support foodservice equipment manufacturers, consultants, dealers and end users with the greatest integrity, while continuing to add value to our industry and exemplify our “4 Stars” – Responsive. Reliable. Resourceful. Professional.

Team Photo

History

4 Star was formed after decades of individual experience in very different areas of the foodservice industry and with the knowledge that all business is important, not just one customer or market segment. 4 Star’s multifaceted fluid business model is tailored to fit the current trends and changes within the industry, the needs of our reputable equipment dealers and the award winning manufacturers we represent. Year after year, 4 Star continues to grow through investments in resources and technology, increasing value to customers and creating company differentiation.

Meet the Team

Latest News

11/01/21

Erica Monaghan joins the MAFSI board of directors for Region 4 – Keystone.

07/01/21

As part of 4 Star’s succession plan, Karen Higgins appoints Erica Monaghan to President.

3/30/19

Karen Higgins named FE&S 2019 Rep of the Year! Foodservice Equipment & Supplies presented Karen Higgins with its 2019 Top Achiever Award at the FE&S Dealer of the Year and All-Industry Awards Gala on May 18 at the Chicago Four Seasons Hotel.

Industry Events

Upcoming
  • NRA – May 2024 Chicago, IL
  • NAFEM – February 2025 Atlanta, GA
Previous

SHFM

  • September 2019 Palm Springs, CA

SNAPa

  • July 2022 Manheim, PA
  • July 2019 Hershey, PA
  • August 2016 Hershey, PA
  • August 2015 Gettysburg, PA
  • July 2014 Lancaster, PA
  • August 2013 Seven Springs, PA

ANC

  • July 2019 St. Louis, MO

NAFEM

  • February 2023 Orlando, FL
  • February 2019 Orlando, FL
  • February 2017 Orlando, FL
  • February 2015 Anaheim, CA
  • February 2013 Orlando, FL

NRA

  • May 2023 Chicago, IL
  • May 2022 Chicago, IL
  • May 2019 Chicago, IL
  • May 2018 Chicago, IL
  • May 2017 Chicago, IL
  • May 2016 Chicago, IL
  • May 2015 Chicago, IL
  • May 2014 Chicago, IL
  • May 2013 Chicago, IL
  • May 2012 Chicago, IL

IHMRS

  • November 2014 NYC
  • November 2013 NYC

MAFSI

  • January 2024  Palm Springs, CA
  • January 2022 Naples, CA
  • January 2020 San Diego, CA
  • January 2018 Naples, FL
  • January 2016 Phoenix, AZ
  • January 2014 Palm Beach Gardens, FL

Awards & Affiliations:

2021
  • Vulcan Rep of the Year - Range Category
  • Structural Concepts Rep of the Year
  • John Boos Largest % Increase in Sales Award
2019
  • FE&S Rep of the Year (Karen Higgins)
2018
  • Structural Concepts Three Million Dollar Club
  • Vulcan/Wolf Sales Achievement Award
  • Vulcan Griddles & Broilers Rep of the Year
  • PJP Equipment and Supplies Vendor of the Year Award (Vulcan)
2017
  • Structural Concepts Three Million Dollar Club
  • Vulcan/Wolf Sales Achievement Award
2016
  • SNAPa Platinum Partner
  • John Boos Sales Growth Award
  • Master-Bilt 100% Club
  • Master-Bilt Best in Class Cabinet Sales Award
2015
  • Structural Concepts Rod Herrington Memorial Award (Karen Higgins)
  • Structural Concepts Two Million Dollar Club
  • Structural Concepts Outstanding Sales Growth
  • Structural Concepts Outstanding Sales Support
  • Vulcan/Wolf Sales Achievement Award
  • Berkel Sales Rep Of The Year
  • SNAPa Platinum Partner
2014
  • Structural Concepts Million Dollar Club
2013
  • Structural Concepts Two Million Dollar Club
  • Penn Jersey Paper Sales Rep of the Year (Karen Higgins)
  • Edward Don NJ Outstanding Supplier Award (Vulcan)
2012
  • Structural Concepts Outstanding Sales Growth
  • Structural Concepts Million Dollar Club
  • Vulcan/Wolf Heavy Duty Division Sales Rep Of The Year
  • Crown Verity Quota Buster Award
  • Update International Top Sales Increase 1st Runner Up
  • Update International Million Dollar Club Member
2011
  • Structural Concepts Outstanding Sales Growth
  • Structural Concepts Million Dollar Club
  • Vulcan/Wolf Restaurant Range Division Sales Rep Of The Year
2010
  • Vulcan/Wolf Griddle & Broiler Division Sales Rep Of The Year
  • Crown Verity Quota Buster Award

Our Territory

MAFSI Region 4 (Keystone) map

MAFSI Region 4 (Keystone)

Proudly serving Pennsylvania (State College to Eastern PA), New Jersey (Trenton to Southern NJ) & Delaware