Karen Higgins is an industry veteran, having started her career as a registered dietitian and a food service director, with over 20 years of multi-unit food service management experience in the healthcare market. Karen’s knowledge and experience, coupled with her natural ability to connect with end user operators, led her to join 4 Star Reps in 2002. In 2009, she became a principal of the organization, and her systematic business approach, progressive nature, and growth mindset have shaped 4 Star into what it is today. Karen received the Foodservice Equipment & Supplies Top Achiever – Manufacturers’ Rep Award at the FE&S Dealer of the Year and All-Industry Awards Gala in 2019.
Erica Monaghan joined 4 Star Reps in 2013 to create a cloud-based Customer Relationship Management program, which continues to drive the team’s ability to manage the sales process and analyze sales opportunity data. Over the years, Erica has grown with the organization, serving as the information/marketing manager, business development manager, vice president, and now principal. Erica earned a Bachelor of Science in organizational leadership from Penn State University and has extensive experience in business organization and data management. Her goal oriented, team-based approach to success and attention to detail brings unparalleled professionalism to 4 Star and our manufacturers.
Steve Heraty joined 4 Star Reps in 2019 to support our valued customer base. Steve earned a bachelor’s degree from Penn State University, and his diverse background includes experience in the foodservice and healthcare industries. While he’s most passionate about relationships, his solutions-based approach is a great addition to our customer experience and our team.
Phyllis White joined the company in 2003 and is always on the “front line” with 4 Star Reps. Her calm and professional manner communicates support to everyone who calls; with years of experience and knowledge, Phyllis is an excellent resource for product knowledge and quotation requests.
Caralynn Reddig joined 4 Star Reps in November 2017 as an end user specialist, focusing on schools and institutions. With her extensive background in education, her passion for culinary science, and her family’s involvement in the foodservice industry; Caralynn excels at communicating product features and benefits, providing the best options based on individual customer needs. Caralynn has a Bachelor of Science and has completed coursework for a master’s degree in economics at George Mason University.
Laura Reinhardt joined 4 Star Reps in 2015, bringing 9 years of sales and customer service experience. Laura’s highly effective communication and personal skills, coupled with her degree in sociology from Penn State University, enable her to tackle any task that arises, providing our customers and manufacturers with an excellent asset for problem solving and customer support.
Gina joined 4 Star in 2021 and brings with her over 20 years of industry experience. After completing her degree in Business Administration, Gina started her career as a bookkeeper, and eventually transitioned to the foodservice industry where she spent almost two decades working for one of the nation’s top foodservice equipment dealers. Gina is adept at using AutoQuotes, and has extensive experience related to purchasing, tracking, data entry, service request resolution, project coordination, and assisting Project Managers.
Rachel Bonaventura joined 4 Star Reps in 2017 bringing with her 12 years of combined customer service and data entry experience. Rachel’s dedication to accuracy and organization greatly benefit the 4 Star team, in addition to her genuinely outgoing personality. Rachel’s primary responsibilities include service issue resolution, CRM documentation, and inside support for our team and our customers.
Ava joined 4 Star in 2021 to support the company’s marketing endeavors. With an enduring passion for art and graphics, Ava promotes the exceptional products that we represent on social media, and she helps to maintain brand awareness for 4 Star. Although Ava is the youngest member of our team, she holds her own with noteworthy accomplishments, such as enrolling in college at age 15 to pursue a degree in psychology, completing her first year of college by age 16, and making the Dean’s List on more than one occasion. Ava’s thirst for knowledge and her love of visual arts are a dynamic combination that help to keep 4 Star fresh and vibrant.